Woke washing? How brands like Gillette turn profits by creating a conscience | Advertising | The Guardian
POV: Where Gillette's New Ad Went Wrong | BU Today | Boston University
What Gillette's Controversial Ad Teaches Marketers About “Woke Advertising”
Gillette's 'We Believe' ad focusing on 'toxic masculinity' gets mixed response, sends upset customers to seek other brands | Fox News
The real impact and effectiveness of Gillette's '#metoo' ad
Gillette faces backlash and boycott over '#MeToo advert' - BBC News
Gillette ad takes on 'toxic masculinity' in #MeToo-era rebrand, provoking a backlash - The Washington Post
Gillette 'Toxic Masculinity' Ad Relies on Men Being Bad to Sell Razors
Gillette is woke now? When brands try to keep up with the times
Gillette responds to the controversy around its woke new ad
Stephen Colbert takes issue with Gillette's 'woke' ad about toxic masculinity - Los Angeles Times
How to avoid the pitfalls of Gillette's 'woke' commercial | Ad Age
Gillette, Toxic Masculinity, and Capitalism: Are "Woke" Brands Really a Good Thing? - Paste Magazine
Gillette Venus ad reaches dangerous levels of “woke” | Ben Davies - YouTube
Why Nike's Woke Ad Campaign Works and Gillette's Doesn't
Gillette #MeToo ad: Does being 'woke' pay off? | DW News - YouTube
Why Nike's Woke Ad Campaign Works and Gillette's Doesn't
Gillette is woke now? When brands try to keep up with the times
Get woke, go broke? Gillette's 'toxic masculinity' ad via Grey New York haunts P&G as shaving giant takes US$8 billion writedown – Campaign Brief
Procter & Gamble's Gillette ad: What it says about the trend in 'woke' advertising | CNN Business
Gillette, APA Fight 'Toxic Masculinity' | National Review
Gillette is woke now? When brands try to keep up with the times
No, Gillette Did Not Lose $8 Billion Because of a "Woke" Ad - YouTube
Does the Gillette ad mark a turning point in marketing masculinity? | Campaign US
