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Gillette and the rise of woke capitalism | 15 January 2019 | The Spectator
Gillette and the rise of woke capitalism | 15 January 2019 | The Spectator

Gillette ad takes on 'toxic masculinity' in #MeToo-era rebrand, provoking a  backlash - The Washington Post
Gillette ad takes on 'toxic masculinity' in #MeToo-era rebrand, provoking a backlash - The Washington Post

Gillette's 'We Believe' Ad Sparks Controversy, Dialogue | Chicago News |  WTTW
Gillette's 'We Believe' Ad Sparks Controversy, Dialogue | Chicago News | WTTW

Procter & Gamble's Gillette ad: What it says about the trend in 'woke'  advertising | CNN Business
Procter & Gamble's Gillette ad: What it says about the trend in 'woke' advertising | CNN Business

Post Gillette: other brands are better at matching practice with talk, but  don't get the publicity
Post Gillette: other brands are better at matching practice with talk, but don't get the publicity

The real impact and effectiveness of Gillette's '#metoo' ad
The real impact and effectiveness of Gillette's '#metoo' ad

If you think what Gillette is doing is new, you haven't been paying  attention | Elizabeth Wellington
If you think what Gillette is doing is new, you haven't been paying attention | Elizabeth Wellington

Stephen Colbert takes issue with Gillette's 'woke' ad about toxic  masculinity - Los Angeles Times
Stephen Colbert takes issue with Gillette's 'woke' ad about toxic masculinity - Los Angeles Times

That idiotic Gillette ad may have turned the tide on 'toxic masculinity'
That idiotic Gillette ad may have turned the tide on 'toxic masculinity'

Woke washing? How brands like Gillette turn profits by creating a  conscience | Advertising | The Guardian
Woke washing? How brands like Gillette turn profits by creating a conscience | Advertising | The Guardian

Gillette, Toxic Masculinity, and Capitalism: Are "Woke" Brands Really a  Good Thing? - Paste Magazine
Gillette, Toxic Masculinity, and Capitalism: Are "Woke" Brands Really a Good Thing? - Paste Magazine

Why Nike's Woke Ad Campaign Works and Gillette's Doesn't
Why Nike's Woke Ad Campaign Works and Gillette's Doesn't

No, Gillette Did Not Lose $8 Billion Because of a "Woke" Ad - YouTube
No, Gillette Did Not Lose $8 Billion Because of a "Woke" Ad - YouTube

Gillette is woke now? When brands try to keep up with the times
Gillette is woke now? When brands try to keep up with the times

Woke washing? How brands like Gillette turn profits by creating a  conscience | Advertising | The Guardian
Woke washing? How brands like Gillette turn profits by creating a conscience | Advertising | The Guardian

Gillette responds to the controversy around its woke new ad
Gillette responds to the controversy around its woke new ad

Gillette, APA Fight 'Toxic Masculinity' | National Review
Gillette, APA Fight 'Toxic Masculinity' | National Review

Procter & Gamble's Gillette ad: What it says about the trend in 'woke'  advertising | CNN Business
Procter & Gamble's Gillette ad: What it says about the trend in 'woke' advertising | CNN Business

Gillette Venus ad reaches dangerous levels of “woke” | Ben Davies - YouTube
Gillette Venus ad reaches dangerous levels of “woke” | Ben Davies - YouTube

Gillette says it's satisfied with sales after controversial ad | CNN  Business
Gillette says it's satisfied with sales after controversial ad | CNN Business

Why Nike's Woke Ad Campaign Works and Gillette's Doesn't
Why Nike's Woke Ad Campaign Works and Gillette's Doesn't

Fellow conservatives, Gillette is not wrong about men behaving like jerks
Fellow conservatives, Gillette is not wrong about men behaving like jerks

Gillette ad takes on 'toxic masculinity' in #MeToo-era rebrand -  syracuse.com
Gillette ad takes on 'toxic masculinity' in #MeToo-era rebrand - syracuse.com

Gillette faces backlash and boycott over '#MeToo advert' - BBC News
Gillette faces backlash and boycott over '#MeToo advert' - BBC News