Bad Bunny will headline the Apple Music Super Bowl LX Halftime Show at Levi’s Stadium in Santa Clara, California, on February 8, 2026— the first time a Puerto Rican artist leads the biggest stage in U.S. entertainment. The NFL announced the news Sunday night alongside Apple Music and Roc Nation.

Bad Bunny is the first Puerto Rican artist to headline the Super Bowl halftime stage, marking a notable moment for Latin artists’ visibility on a mainstream U.S. broadcast. For scale, last year’s halftime show drew roughly 133.5 million viewers, underscoring how significant this stage can be for any artist and genre. Several outlets also note this may be Bad Bunny’s only U.S. performance currently on his schedule ahead of the game.

While no set list has been released, Bad Bunny’s recent No Me Quiero Ir de Aquí residency in San Juan incorporated extended live-band arrangements and salsa-leaning segments. Our recap of the residency’s finale is here: Bad Bunny’s Residency Finale Turns El Choli Into a Salsa Showcase — And a New Generation Listens.

Why this matters for salsa

For years, salsa has thrived in clubs, festivals, and Latin markets while living just outside the U.S. pop mainstream. A Super Bowl showcase reframes the genre– not as a retro cameo, but as a living tradition powerful enough to command the biggest TV audience in the country.

Industry response has been immediate: from Apple Music programming a dedicated pregame hub to media outlets underscoring the significance of a Spanish-language headliner at Super Bowl LX. The message is clear—Latin music isn’t a segment; it’s the show.

The details:

• Event: Apple Music Super Bowl LX Halftime Show
• Headliner: Bad Bunny
• Date: Sunday, February 8, 2026
• Location: Levi’s Stadium, Santa Clara, California
• Broadcast: NBC (streaming on Peacock)
• Producers: DPS with Roc Nation; executive producer Jesse Collins; director Hamish Hamilton.

Salsa fans, mark it down: on February 8, the clave hits at halftime in the SF Bay Area.